Hyper-Reality

Within semiotics and post-modernism, hyper-reality is defined as an inability of consciousness to distinguish reality from a simulation of reality, especially in technologically advanced post-modern societies.

Hyperreality is used in many different forms, whether that be in the media, in 'real life' or online in the form of social media. One example of hyperreality is Disneyland/Disneyworld. According to Baudrillard, Disneyland is pure fantasy but it simultaneously functions 'to make us believe that the rest is real, when in fact all of Los Angeles, and the America surrounding it are no longer real, but of the order of the hyperreal and of simulation' (Baudrillard, 1983).

Baudrillard claims that disneyland is the best example of how reality works in a postmodern world, this is because it is a place that exists in the real world, but is also a representation of a non-physical world that does not really exist. Disneyland cleverly creates an illusion where reality is created, even though the reality does not exist, therefore making it a prime example of hyperreality.

Another example of hyperreality is 'reality' TV shows such as The Only Way is Essex and Made in Chelsea. These TV programmes claim to be reality but do state that some of what is seen has been scripted for your 'viewing pleasure'.

This can be seen as hyperreality because the real reality is hyped up to make the programme more entertaining for the audience and does not act as a true representation of life in these cities. Many programmes are used for a sense of escapism for the audience and therefore the hyperreality is seen as desirable.

Hyperreality is also used in images used for promotion for supermarkets etc. These images all show supermarkets as neat and organised places with perfect structure when in reality these are usually a lot messier than this and the shelves are never completely stocked.

These types of images also show shops as bright, happy and cheerful places whereas in reality they are not viewed this way - therefore these can be labelled as hyperreality as what they are promoting is not entirely true.